CMO Swipe File
Open access to my second brain.
A good template is like catnip to a marketer.
Any time I stumble upon a resource that I know I’ll want to refer back to, I save it to Notion in my swipe file. I save all sorts of things: slide decks, spreadsheets, videos, tweets.
Now, I’m making my live-updating swipe file available to you.
The reason I love curated swipe files is because I hate starting from scratch, and you probably do, too.
Need to model your pipeline? Use this spreadsheet.
Need to write a job description for an ABM manager? Grab this one.
Want inspiration for your team’s marketing handbook? GitLab has the best one.
Each item is categorized by:
Type - what is the format? (e.g., tweet, article, pdf, video, deck)
Tag - what is the resource about? (e.g., budget, goals, management, sales)
You can filter, search, or change the layout from a gallery to a simple table.
Enjoy! If there’s a type of resource or template you’re looking for and don’t see, add a comment and I’ll try to hunt one down.
What I’m reading
With all the layoffs and restructuring in tech, I found this tweet thread by Dave Kellogg constructive:
