Why subscribe?

Subscribe if you’re interested in some of these go-to-market and leadership topics:

  • B2B SaaS metrics, strategy, and operations

  • Hiring and managing remote teams

  • Demand generation

  • Product marketing

  • Enterprise sales

  • Cybersecurity

What is the Forge?

The Forge is a publication by Rob Sobers. I’m a designer/developer turned CMO from the NYC area. I care deeply about my craft.

For the past 12 years, I’ve been building a data security company called Varonis. We’ve grown from $30MM to $450MM in revenue in that time. We IPO’d in 2014 ($VRNS). I became CMO in early 2022.

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Go-to-market strategies for CMOs and B2B SaaS leaders. Join me on my path to $1B ARR.

People

CMO @ Varonis. Previously Fog Creek. Hacker turned marketer. Full stack pancake eater. Protoss main.